NEW DAY/TIME - The conference opens with remarks from association and conference leadership, welcoming attendees, highlighting key themes, and setting the tone for the week ahead. Renowned illusionist Jason Latimer then kicks off the conference with a high-energy presentation that blends science, perception, and storytelling—challenging how we think, innovate, and “mix it up” as an industry.

The Chairs Welcome: ACA, Monica Manolas | CIC, Jennifer Flemming | LOC, Kevin Grotheer

Opening Presenter: Illusionist, Jason Latimer